Driven by purpose and guided
by principles

1
Maker of Meaningful Change
I turn friction into fuel, shaping futures with intention.
2
Forever a Student
I'm Curious at heart, always reaching beyond the known.
3
Grace in the Grind
I move ideas into motion—decisive, relentless, real.
4
Beauty Meets Business
I champion design that not only looks good but drives real business value.

About me

For the past decade, Amit has worked with businesses to develop and construct human-centered digital products and services to help them address their most difficult problems.

He is a generalist with a strong background in user research and design. He has led field investigations, design sprints, service design initiatives, and training workshops, for people and organizations all throughout the world. He assists teams in asking the appropriate questions, better understanding their customers, and determining what their products or services should focus on. His particular skill set and background, on the other hand, allow him to work across the full design process, from strategy development and research to visualizing solutions and bringing concepts to life.

He is currently employed for MAERSK as a Sr. UX Designer. He graduated from the Copenhagen Institute of Interaction Design (CIID) with a master’s degree in interaction design and previously ran a design studio in India (cropped circles). He also holds a bachelor’s degree in communication design from MIT Institute of Design, India.

Experience

2021  —  Present
Sr. UX Designer
MAERSK
2020
Interaction design specialist
CIID, Innovation fund Denmark
2016  —  2018
Founder, Creative Director
Cropped Circles
2015  —  2016
Creative Director
Myntra
2013  —  2016
UX, Design Lead
Deloitte Digital erstwhile 2adpro
2011  —  2013
Graphic Designer
FITCH

Education

2024
Artificial Intelligence Programme
Saïd Business School,
Uni. of Oxford
2024
Design MBA short Programme
d.mba
2023
Strategic innovation Programme
Saïd Business School,
Uni. of Oxford
2019
Masters in Interaction design
Copenhagen Institute of Interaction Design
2007-2012
Graduation in Communication Design
MIT Institute of Design
2012
BA in English, psychology
Univ. of Pune

Achievements and awards

2024
Maersk star award

Setting up design foundation for the internal developer platform

Award
2024
Maersk Spot award

Uncovering hidden business opportunity for empty container network, using design thinking methadologies

Card Particle
2022
Maersk community award

Setting up an organisation wide design thinking programme, training designers and non designers in the design thinking toolset

Globe
2021
Finalist, IXDA design awards

Smart learning lamp, creating immersive learning environmnet for learning STEM subjects

2020
UX design award

Smart learning lamp, creating immersive learning environmnet for learning STEM subjects

2014
Designomics Award

Design strategy and packaging projects with Nestle

2013
Designomics Award

Brand Design, Fosters beer, India

I can help you with..
Design Ops
Creative Direction
Interaction Design
User Research
Creative coding
Heuristic evaluation
Creative Direction
Branding
User Research
Design strategy
Web Development
Service design
Physical prototyping
User Interface
User research
Design management
UX/UI design
Service design
Product strategy
Prototyping

Research & strategy

Data-driven insights that turn ambiguous problems into actionable opportunities.

  • Qualitative and quantitative research studies
  • UX audits and competitive landscape analysis
  • Usability testing

Design & Prototyping

People-friendly products and services built through iterative prototyping and inclusive co-design.

  • Experience design for physical and digital interfaces
  • Service design for multi-touchpoint experiences
  • Prototype testing & co-creation workshops

Facilitation & Coaching

In-the-room and remote workshops designed to strengthen client, student, and citizen capacity in design thinking.

  • Problem framing, Value proposition creation
  • Co-creation and ideation
  • Capacity building
User Research

Design Operations

Customised strategy to grow small and non-tech organisations’ design processes and workflows..

  • Recruiting and hiring
  • Process and toolsets
  • Skills training
Testimonials

Having worked closely with Amit as a Senior UX Designer on our team, I can attest to his remarkable creativity and unwavering commitment to enhancing user experiences. His ability to think outside the box and translate complex ideas into intuitive designs is truly impressive. Amit's keen eye for detail and passion for user-centric design make him an invaluable asset to any organization.

Milind Patel, Enterprise leader, MAERSK

I first worked with Amit when I was the Co-founder and COO at Brainwave. Amit had helped us redesign the Brainwave. The way his team went about the exercise - right from understanding the requirements, researching the market, presenting ideas to us and designing what we wanted - was very professional and delightful

Sasikanth, CEO and Founder Deepbio

Amit is as brilliant at his work as he is wonderful to be around. I had the pleasure to work with Amit for a few months on a highly demanding project, which he always approached with professionalism and grace.

Electra, DesignOps @ IKEA
Brands I have worked with...
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